What “Luck” Really Means to Me as a Small Business Owner
People tell me I’m lucky a lot.
Lucky to do what I love. Lucky to have supportive customers. Lucky to still be here after seven years. Lucky, Lucky, Lucky, blahblahfreakingblah LUCKY.
I know they mean well, but it always leaves a bitter taste in my mouth.
I wasn’t lucky when I had no choice but to keep working during my car accident to keep my business afloat.
I wasn’t lucky when I went into debt flying across the country to create a new chapter in my life.
And I sure as heck wasn’t lucky when I was worked full-time, going to college, and working 20 hours a week on building this dream.
And while I’m grateful, I don’t really think luck tells the full story.
So while we sit here transitioning to Spring and inching closer to March, I wanted to break down what luck actually is and what I’ve done to stay a lucky gal.
🍃 Luck Is Showing Up on Hard Days
Luck looks like setting up a booth when sales are slow. It’s pouring candles late at night when you’ve worked a double at your 9-5 and you don’t remember if you had lunch (or was it dinner? Breakfast?). It looks like trying again after something doesn’t work, fighting the imposter syndrome and any outside forces bringing you down. Going to a workshop and setting up, even with zero sales. It’s crying harder than I did in my last breakup because my dreams aren’t going to plan. After crying for hours, it' sometimes means waking up the next day at 5am to be on an interview or drive to a market (hopefully not to repeat the internal spiral) pretending that none of yesterday happened.
It’s not glamorous, it’s consistent. And after you get use to it, it builds resistance. I learn what works for me, fixed small bottlenecks, and went to therapy. I make sure to schedule self-care for those weeks I work a little harder and think about how far I’ve come.
🕯️ Luck Is Built, Not Found
Lighting a candle doesn’t fix everything, but it can remind you that you’re still here. You’re still allowed to hope, and you’re always allowed to dream. Every candle I make carries intention because intention is what carried me here.
Not every season has been easy, nor has every launch has gone smoothly. Definitely not every risk paid off. Each one taught me something, however and I think that’s what luck really is:
Learning, adjusting, and continuing anyway.
This month’s focus
Slowing down and realizing I’m doing pretty well where I am right now. My goal is a soft-woman entrepreneur, and I want to be present in my personal life.
We move so fast, see highlights on social media and what our friends show us, we forget where we are sometimes, and what it took to get here. The Lucky Launch and Luck & Luster experiences weren’t created because everything was perfect. They were created because life is messy and because we deserve moments of beauty inside that mess.
💛 A Gentle Thank You
Since we’re talking about how lucky we are, I will say I am SO lucky for you. If you’ve supported my business in any way- by buying, sharing, showing up, or simply believing in what I do- you are major part of the luck I carry with me.
I share more reflections like this in my Lit Kids Club Newsletter, and I’d love to welcome you there. I think if you like knowing when blog posts like these come out, discounts, and early releases on products. It’s also a great community where I share local updates, and how many trees we’ve planted in collaboration with Sprout.
